Table 2: Psychological/attitudinal

• Peer pressure and social norms toward tanning

• Wearing protective clothing deemed unfashionable

• Suntan implies physical and emotional good health, attractiveness

• Low mortality risk that is perceived as occurring in the distant future

• Evidence of light exposure to increase mood and create relaxation

• Influence of media with positive attitudes toward tanning

• Positive attitude toward risk taking behaviors

• Media is a major information source21

• Teens lack of perception of their personal susceptibility34