Barbara R. Reed, M.D.


Curriculum Vita

Dr. Reed is Clinical Associate Professor of Dermatology at the University of Colorado Health Sciences Center (UCHSC) in Denver, Colorado. She is in full-time private practice in Denver, Colorado. Dr. Reed indicates that 50f her time is spent in academic pursuits, and 95 0s spent in clinical practice.


Dr. Reed received her medical degree from the University of Colorado Medical School in 1968 and did her residency at the Department of Dermatology at UCHSC from 1981-84. She is the author of over 15 scientific publications and a number of essays on practice philosophy and problems of integrating private practice in a managed care environment.

Dr. Reed's professional activities with the Academy include: Advisory Board Alternate (1988-89) and member of the Committee to Review the Journal of the American Academy of Dermatology (1996-97). She has lectured frequently on the topic of "Pregnancy, Drugs and the Dermatologist."

Other dermatologic activities include: Secretary-Treasurer (1987), Vice President (1988) and President (1989), Colorado Dermatologic Society. Dr. Reed was also Chair of the Task Force on legislation of regulation of tanning beds, which resulted in passage of HB 1169 in 1992. She chaired the Skin Cancer Task Force for the Colorado Division of the American Cancer Society (1989-93). She has been a member of the Board of Directors of the Women's Dermatologic Society since 1992 and currently serves as the President-Elect.

Dr. Reed has served as past president of the Denver Medical Society (1994-95); and as a member of the Board of Directors (1996-present), Chair of the Long Range Planning Committee (1997) and Alternate Delegate to the AMA (1997), Colorado Medical Society (CMS). She also serves on the Board of Copic, a physician-owned malpractice insurance company (1996-97). She is the clinical representative to the Medical Board of University of Colorado Health Sciences Center (1993-97).

In 1990, Dr. Reed received the Philpott Teaching Award for Teaching Excellence from the Department of Dermatology, UCHSC.

Candidates Statement

Being a dermatologist is a gift I almost didn't get. Before going into dermatology in 1981, I was a medical director for a small company. When I applied, ten years out of medical school, competition for dermatology residencies was keen. I know I came close to never getting a chance to practice dermatology.

I promised myself that, if given the chance to do what I loved, I would give back to my profession.

Since finishing my residency, I have combined private practice with my activities in medical politics. I was president of the Colorado Dermatologic Society, which led to the opportunity to participate in drafting and passing legislation on tanning bed regulation. I was president of the Denver Medical Society, which offered the opportunity to build bridges with the community. I am a member of the Board of Directors of the Colorado Medical Society and an alternate delegate to the AMA from that group. This provides me with strong links to those who are influential in forming policy. I am on the board of a physician-run medical malpractice company, which provides me with insights on factors influencing patient care from a medicolegal standpoint.

I began practicing dermatology as a fee-for-service private practitioner; my practice is now more than 50% managed care. I am well aware of the problems encountered in this volatile managed care environment, by physicians as well as our patients.

I see the important issues for the AAD as follows:

1. Marketplace devaluation of dermatologic skills. Much of dermatology has been shifted to primary care clinicians; much of dermatopathology has shifted to general pathologists. The result is delay in diagnosis and treatment of melanomas, dysplastic nevi, non-melanoma skin cancers, and rashes. Primary care clinicians are often poorly trained in dermatology and do not understand when and how to biopsy. The AAD should make patients aware of the difference in diagnostic and therapeutic skills of dermatologists vs. primary care providers through an intense Public Relations campaign promoting the diagnostic and treatment abilities of dermatologists.

2. Information gap. We obtain information which we do not collect and analyze; we rely on our impressions of which drugs work best, and have not subjected our results to cost-analysis. We have no standardization, no agreement on what should be measured. When measurement occurs, often it is process which is measured rather than outcome. There is a growing need for information on individual patients and/or groups of patients regarding which treatments produced the most cost-effective outcomes. Just as the AAD has developed practice guidelines, efforts should now be directed at developing outcome guidelines.

3. Teledermatology. Teledermatology is emerging as an electronic means of practicing dermatology. The AAD must take a proactive stance on teledermatology and formulate guidelines for its use.

4. Malpractice. As long as expenses in health care are being critically analyzed, the cost of litigation must not be overlooked. The current tort system provides no penalty to a patient for exaggerating or concocting a pseudo-medical condition, often prevents patients from suing managed care organizations, and actually financially rewards attorneys who file frivolous suits. Managed care companies, which restrict availability of dermatologists to patients, should be held liable for delayed or mistaken diagnoses by physicians who are not trained in the specialties which they are practicing. The AAD should aggressively pursue alternative systems to our current tort system.

5. Ethics. In the midst of the barrage of changes we are undergoing, we must not lose sight of our patient-based ethical principles. The AAD should elaborate on the principles on which medical decisions should be based, and identify a group of well-spoken ethical "watchdogs" who are willing to respond, both publicly and privately, to violations of those standards.

I am deeply honored to be nominated for the AAD Board of Directors. Being elected would allow me a unique opportunity to fulfill my promise to give back to my profession.

Response to the Nominating Committee

The major force currently affecting dermatology is managed care.

Access to specialists, especially dermatologists, is restricted. Financial disincentives are placed on primary care providers, who have had little training in evaluation and treatment of skin disorders or skin cancer. This results in both delayed diagnosis and delayed effective treatment.

Access to appropriate treatment options is restricted, a serious problem for allergic patients, or those with complex diseases which do not respond to medications included in the restricted formularies.

Pre-authorization for visits/procedures dramatically increases office overhead and consumes time which should be devoted to formation of the doctor-patient relationship.

Research money is severely restricted.

The AAD must respond to these challenging issues:

1. An intense public relations campaign should be initiated, illustrating why dermatologists are best for the diagnosis and treatment of skin diseases and skin cancer. This will increase patient-initiated demand for dermatologists.

2. Using practice guidelines already in place, the AAD should prepare a white paper on problems associated with restricting treatment options for the complex patient.

3. The AAD should act as an information resource to members on issues of re-styling our offices to become more efficient, and as a repository of information on outcomes data, which will help us deliver cost-effective care to patients.

4. Dermatology research must be promoted to augment our treatment repertoire by aiding understanding of the pathogenesis of dermatologic disorders.

The AAD needs to take the high road - to guide us with a vision and provide resources to lead us forward.